Q- What inspired you to launch your own streetwear brand, and what niche within the streetwear market do you aim to fill with your designs?

A- So the reason the reason why I started Came from Mars is that, obviously, it's difficult to find high-quality pieces with good designs on the market like these big brands like Supreme and that, everything's expensive. So, you know, I just figured it would be more affordable to, you know, make my own stuff with the same quality and designs that I like.

So I figured there would be a good reason to start a brand. I just like seeing people wear pieces that I design or see something that I drew, like going through the processes from an idea in my mind to a final finished product. That’s the reason why I launched Came From Mars. And I won't say there’s a specific niche in the streetwear market where Came From Mars falls. I feel like it's a brand for everyone who's into streetwear into fashion like there's something for everyone, like kind of like Supreme or Corteiz their stuff is engineered for everyone it doesn't fall into that specific niche in the streetwear market. It's just streetwear, really.

Q- Starting a new brand can be daunting. How did you go about establishing your brand identity, and what steps did you take to differentiate yourself from existing competitors? Can you share any specific challenges you've encountered during the early stages of building your brand, and how have you addressed or overcome them?

A- Starting a brand can be daunting, but it's it wasn't too much of a struggle for me because it took a while for me to, you know, get the designs to look exactly how I wanted and finding manufacturers was a bit of a hassle cause most of the manufacturers that we use are overseas. So it's quite difficult at the beginning finding manufacturers you can trust. And yeah, that's the main thing. But then, as time went on, we managed to reach some solutions to one of the main challenges I went through, which I think was the first drop. We had the manufacturer mess up like virtually every hoodie that was supposed to drop, got the colours wrong, got the fit wrong.

So, you know, that was a learning opportunity because, you know, basically, we had no product. So we had to go back to the drawing board and, you know, restart everything. Redesigned stuff and found a new manufacturer, so that was the first major challenge that we had with Came From Mars.
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Q- Brand visibility and marketing are crucial for a new business. What strategies have you employed to promote your brand and attract customers?
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A- Obviously, the most important part of starting a clothing brand is the marketing, and to admit we've not had the most impactful marketing strategies, but we've been using TikTok, Instagram and email marketing. That's really what we've been doing. And it's been decent, not crazy, but it's been decent.We've had a couple thousand visits to our website already, and we've had a couple of sales; there's definitely room for growth, and there's so much potential with the brand. So we're looking into scaling up our marketing, scaling up our production, everything like photography, even with you being part of the team in the sense of helping us get more professional photos and stuff. So yeah, that's where we're heading with marketing and brand visibility.

Q- As a new brand, building a loyal customer base is essential. How do you prioritise customer feedback and incorporate it into your brand's evolution and product development process?

A- Yeah, building a loyal community is obviously the most important thing in a clothing brand. We interact with, you know, all the DMs and comments, and we receive quite a lot of DMs.So, making sure you interact with all the customers, taking in what they say, keeping them updated on whatever it is, letting them know when a new drop comes, discounts and all that stuff helps build the community and makes them feel part of the brand. And yeah, that’s really what’s been helping us build a loyal customer base because we’ve been pleasing customers for, I think, three or four drops. So, you know, it shows that you’re doing something in the right direction. So yeah.