Q- The streetwear community is known for its passionate and engaged fan base. How do you foster a sense of community and dialogue with your customers, and what role do they play in shaping the direction of your brand?
A- So, in terms of fostering a sense of community, we like to do a lot of physical experiences, pop-ups, in-store experiences, and giveaways. We like to bring the brand to people and allow people to sample the product before they’ve even bought it. You know, try before you buy. And in terms of just creating a dialogue, we allow people to reach out to us directly. We always respond, and we like to offer people who follow us discounts or special codes that are only for people who are subscribed and a part of our community.
Q- From concept to production, what challenges have you encountered in bringing your designs to life, and how have you overcome them?
A- So, from concept to production, the main challenge is finding a supplier, finding the person who can create your vision. And it takes a lot of money and a lot of time. You can spend up to four weeks just trying to perfect one product because you sample it once or twice because you want to get it right.You have to find the right supplier. And on top of that, suppliers don't often just offer one-off items. You normally have to buy at least 50 to 100 pieces. So again, there's a lot of money involved if you want to create your vision and bring something to life from concepts to production.
Q- Streetwear has a reputation for pushing boundaries and challenging norms. How does your brand embrace creativity and self-expression, and what message do you hope to convey to individuals who wear your clothing?
A- So, the message we would like to convey is this idea of fun luxury. Luxury doesn’t have to be so uptight, prestigious, and classist. Luxury and class are concepts, and we’re kind of playing with those concepts. We want people who wear our brand to feel empowered, authentic, and like they can be themselves. Because, you know, we want to make people feel like they’re part of something that, you know, enhances and encourages you to be your best self.
That’s why we have the slogan “same but different” and “exclusive to nobody” because everyone is a nobody. Everyone can be part of it, it is not exclusive to a certain demographic of people.
Q- In a world where fast fashion dominates, how does your brand prioritise quality and craftsmanship, and why do you believe this is important for the longevity of your designs?
A- So, like I was saying, we often like to sample things and get products and fabrics from the right suppliers, you know, suppliers with the kind of quality we want.For example, we line our beanies with silk, which is a quality that a lot of brands don't think about. And I think that kind of shows are kind of take on fashion, you know, it's not just about these fast, cheap items, it's about high quality, sustainable statement items. We’ve worked on silk scarves, we’re currently working on some leather jackets, sustainable leather. We are looking into statement pieces as opposed to just pieces that you wear and get tired of.
Q- In a world where fast fashion dominates, how does your brand prioritise quality and craftsmanship, and why do you believe this is important for the longevity of your designs?
A- So the message we like to convey is this idea of fun luxury, you know, luxury doesn't have to be so uptight and prestigious and classist. Luxury and class are concepts, and we're kind of playing with those concepts with people that were our brand or people that want to feel empowered, want to feel authentic, feel like they can be themselves. Because, you know, we want to make people feel like they're part of something that, you know, that enhances you, that encourages you to be your best self I think that's ultimately what it is, that the self-expression is for people to feel like they can be themselves.That's why we have the slogan “same but different” and “exclusive to nobody” because everyone is a nobody. Everyone can be part of it is not exclusive to a certain demographic of people.
